Wellfitted Service terms

Wellfitted

Service terms

Version 1, 27 September 2026. Written in plain English. If anything is unclear, email wellfitted@plainwell.co.uk before you sign up.

1. Who we are

Wellfitted is a Plainwell service. Plainwell is a trading name of Varelune Ltd, registered in England and Wales, company number 17461148. Registered office: 39 Waverley Avenue, Bradford, West Yorkshire, BD7 3HX. In these terms, "we" means Varelune Ltd and "you" means the business that signs up.

2. Business customers only

Wellfitted is for businesses. By signing up you confirm you are acting for your business and not as a consumer.

3. What you get

Wellfitted Starter includes:

  • a website of up to 5 pages built from our template;
  • hosting and a security certificate (HTTPS);
  • a contact form that sends enquiries to your email;
  • registration and renewal of one web address (domain) in your company's name;
  • basic search set-up;
  • up to 2 small changes each month, done within 2 working days.

A small change means editing text, swapping a photo, updating a price or phone number, or changing one section. Unused changes don't roll over. Extra small changes cost £15 each. Bigger changes get a written quote first.

Wellfitted Care+ adds 4 posts a month on your Google Business Profile, suggested replies to your Google reviews for you to approve, and a one-page monthly report.

We don't provide custom designs, online shops, booking systems, logos or paid advertising, and we don't promise any search ranking or number of enquiries.

4. Prices and payment

  • Starter: £99 set-up fee, then £49 a month. Care+: £79 a month.
  • Founding customers (our first 10 Starter customers): no set-up fee, and your Starter price stays at £49 a month for 24 months from the day your site goes live. The minimum term in section 5 still applies. If you move to Care+, the Care+ price applies.
  • Fees are paid in advance each month by card through our payment provider, Stripe.
  • We're not VAT-registered, so no VAT is charged. If we register, we'll give you 30 days' notice before adding VAT.
  • If a payment fails and isn't sorted within 14 days, we may take your site offline until it is. After 30 days unpaid, we may end the agreement.

5. How long the agreement lasts

The minimum term is 12 months from the day your site goes live. After that it continues month to month, and either of us can end it with 30 days' notice by email. If you end it during the minimum term, the monthly fees for the rest of the minimum term are still due, except as set out in section 6.

6. Our guarantee and refunds

  • 30-day guarantee: if you're not happy in the first 30 days after your site goes live, tell us and we'll end the agreement and refund the monthly fees you've paid. The set-up fee covers work already done and isn't refunded.
  • We refund the set-up fee in full if you cancel before we start building, or if we send your preview more than 5 working days late.
  • Apart from this, fees for months that have started aren't refunded.

7. Building your site

  • We send a preview within 3 working days of receiving everything we ask for in the onboarding form.
  • You can ask for 2 rounds of changes to the preview.
  • Your site goes live only after you approve it in writing, by email.

8. What you're responsible for

  • Giving us accurate information and keeping us told of changes.
  • Making sure you have the right to use the photos, logos and wording you send us.
  • Anything your site says about your business, including accreditations, insurance, prices and guarantees. We add accreditations only when you confirm them in writing.
  • Only asking us to show genuine reviews. We never write reviews or testimonials.

9. Who owns what

  • Your web address is registered in your company's name. If the agreement ends, we'll help you move it wherever you want.
  • You own your content: your words, photos and logo.
  • We own the website template and code. You may use them while you subscribe.
  • After the first 12 months you can buy your finished site for a one-off £295. You then get the files and a permanent right to use them.

10. Hosting and availability

We use reputable hosting and aim to keep your site available at all times. We can't guarantee it will never be interrupted. If it goes down, we'll fix it as quickly as we reasonably can and keep you informed.

11. Enquiries from your website

When someone uses the contact form on your site, we pass their message to you on your behalf. For that information you are the controller and we are your processor. We will:

  • use it only to deliver the message to you;
  • keep it confidential and secure;
  • use only trusted providers to do this (currently Cloudflare and Google);
  • help you respond to requests from the people concerned;
  • tell you without undue delay if we become aware of a data breach affecting it;
  • delete it when the agreement ends, unless the law requires us to keep it.

12. Liability

  • Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can't legally be limited.
  • Apart from that, our total liability to you in any 12-month period is limited to the fees you paid us in the 12 months before the claim.
  • We're not liable for loss of profits, sales, business or opportunity, or for any indirect loss.

13. Ending the agreement

Either of us can end the agreement straight away if the other seriously breaks these terms and doesn't put it right within 14 days of being asked. When the agreement ends:

  • your site is taken offline, unless you've bought it;
  • we help you move your domain;
  • we send you a copy of your content if you ask within 30 days;
  • we then delete it.

14. Changes and transfer

We may update these terms. We'll give you 30 days' notice by email, and you can end the agreement before the change applies to you. We may transfer this agreement to another business, for example if we sell Wellfitted. If we do, we'll tell you, and your rights under these terms won't be reduced.

15. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.